is advertising an expense or an investment ?
if you have ever been to times square in central new york , you would see a scene like above advertisements screaming for your attention so , it proves one thing – advertisem
marketing and advertising for small business
in the earlier days , you had to buy advertising from an ad agency and buy ads on the radio and television .. used to be very expensive and there was no way to keep track of the ef
a funny story about recession
once in a local town , somewhere , far away , there was a merchant , doing business .. his business was doing well , he was getting regular customers and he was able to upsell and
time to incorporate marketing at the beginning of your business idea
most companies are now doing this .. think of the customer experience and work backwards .. including the marketing in the product strategy if there is no marketing , there is no f
what separates the successful from the not so successful … its tenacity / perseverance
rockefeller is said to have said : i do not think that there is any other quality so essential to success of any kind as the quality of perseverance. it overcomes almost everything
how to get in the mind of the customers with innovative advertising
if you are from india , you will recall a brand called amul – it is from the white revolution by dr v kurein – it is a company that collects milk from the dairy farmers
you always want what you can’t have …
why is it that people always want things that they cannot have .. to make something desirable , advertisers are known to use this basic psychology the luxury homes , cars , yachts
the apple business model
create an ecosystem ( i-phone , watch ) and then keep expanding services around it (apple tv , music , health services , exercise , apple movies , original content ) create or buy
streaming services adopting the marketing tactics of apple
A lot of streaming services have realized that the content on their site is too much to consume in one year So , a lot of them are selling the scaled down or watered down version o
what you can learn from the apple marketing team
give the customers a taste of something small , keep them coming back the ipod , then slowly graduated to the iphone , then better models better headphones more features adding oth