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marketing and advertising for small business
in the earlier days , you had to buy advertising from an ad agency and buy ads on the radio and television .. used to be very expensive and there was no way to keep track of the effectiveness of the ad
these days , you can use advertising on facebook , google , snapchats , etc to make your ads cost effective and can even track their effectiveness
while the scope of how to advertise on these platforms is beyond the scope of this article , we did want to mention them so you can pick up these platforms and learn on your own or hire someone else to do either full time or on gig sites like upwork.com or fiverr.com