is advertising an expense or an investment ?

if you have ever been to times square in central new york , you would see a scene like above

advertisements screaming for your attention

so , it proves one thing – advertisements work – they attract audiences

so , in your business , do you see them as an expense – which you expect them to give you an immediate return or as a long term investment – which will give you slow but steady returns

one view comes out of a scarcity mindset and the other comes out of an abundant mindset