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10
Oct
how to get in the mind of the customers with innovative advertising
if you are from india , you will recall a brand called amul – it is from the white revolution by dr v kurein – it is a company that collects milk from the dairy farmers all over the state of gujarat and distributes it all over the country
but the advertising is something else … the ads are based on recent events and very tongue in cheek .. a play on the words .. brings a smile to all …
you can see the list of ads here : https://www.amul.com/m/amul-hits
as they say , the proof of the pudding is in the eating …
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