how to get in the mind of the customers with innovative advertising

if you are from india , you will recall a brand called amul – it is from the white revolution by dr v kurein – it is a company that collects milk from the dairy farmers all over the state of gujarat and distributes it all over the country

but the advertising is something else … the ads are based on recent events and very tongue in cheek .. a play on the words .. brings a smile to all …

you can see the list of ads here : https://www.amul.com/m/amul-hits

as they say , the proof of the pudding is in the eating …