you always want what you can’t have …

why is it that people always want things that they cannot have ..

to make something desirable , advertisers are known to use this basic psychology

the luxury homes , cars , yachts , private planes – always are sold as lifestyles of the rich and the famous .. and if you don’t have them , you are not desirable

but if you look at the percentage of the cost of the luxury car to the net worth of the rich persons , it will always be a small percentage

a basic car gets you to your destination in the same time as a luxury car – at a much lesser cost ( fuel , servicing , maintenance , etc) – so why are people after luxury cars ? it is due to this reason … you always want what you can’t have