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what is disruption ?
disruption is a phenomenon when you take something that has been working for a long time and give it a new twist
example – the songs listening process went from music spools to cassettes to cd to dvd to mp3 to itunes to spotify and so on
the cable / movie business went from cable to studios to online content like amazon prime , hotstar , hulu , zee , etc
so – the process of disruption involves creation of something new from an existing process