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how the cashless economy destroyed the chocolate business in india
in the earlier days of a cash based economy – where business was done by cash , when the shopkeepers did not have change to give back to the customer – they used to use toffees , chocolate candies from various companies like cadbury (parent company : mondelez foods ) , nestle , itc , parle and this used to increase sales of these items
but now with the cashless economy – exact payments are made via paytm , google pay , apple pay and so on , and there are no chocolates changing hands
so , effectively the cashless economy has destroyed the chocolate business in india