how to improve your e-commerce store conversion rate

make the process trustworthy – provide a money back guarantee , free returns policy , easy refunds , provide a secure checkout process – provide customer number on the store , checkout page , receipts ,

be transparent about the fees – provide free shipping if possible ( you can increase your product cost )

make the checkout process easy – allow guest checkouts , don’t ask for too much information , don’t make email confirmation mandatory

provide social proof about your products – celebrity endorsements , comments from buyers , users

provide high quality images of the products