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the no. 1 rule in marketing ..
you could spend a lot of money on creating a brand … but what do you do if you don’t have the money ?
you need to capture the mind of a customer – but how ? by being the number one in a category .. any category
for example , the no.1 in customer satisfaction for customers between the ages of 13 – 18 .. you get the eyeballs of the teen generation , which is likely to follow you and purchase your goods for a lot longer , when they start working
so , you create a new category and become the number one in that .. it is not that difficult to get the first mover advantage
this is marketing 101