• red oceans are red due to the colour of blood of competitors
  • it indicates that you are competing in a crowded market
  • the only way to win business is to reduce profit margins and create more bloodshed
  • blue oceans are where the water is pristine blue and there is no blood
  • there are no competitors
  • you are the first one to the market and can capture it entirely
  • you have the first mover advantage

so, which do you think is better – capturing the entire market with a new product or competing on profit margins with other competitors ?

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