are you competing in a red ocean or a blue ocean ?

• red oceans are red due to the colour of blood of competitors
• it indicates that you are competing in a crowded market
• the only way to win business is to reduce profit margins and create more bloodshed

• blue oceans are where the water is pristine blue and there is no blood
• there are no competitors
• you are the first one to the market and can capture it entirely
• you have the first mover advantage

so, which do you think is better – capturing the entire market with a new product or competing on profit margins with other competitors ?