in marketing ,what are multipliers ?

let’s say you have a product , ready for distribution. you spend some money in advertising the item , but the sales are not picking up to the extent that you liked

so , you do some market research and find ways to increase sales using marketing leaders in the market . in order for this to happen , you will pay them a certain percentage of the sales as commission

taking an example , the insurer , acko , in india , recently tied up with amazon to enhance it’s reach .

here amazon is the multiplier – it multiplies your sales , in exchange , getting a portion of the sales . it is a win win for both parties .