go into the details – the more information that you have read about the company the better – do your research

find a personal connection – something you admire or appreciate about the company

focus on impact – what value can you bring to the company – eg increased sales , reduce employee turnover , your unique skills

connect with the interviewer on a personal level – maybe you share a common hobby , are from the same city , college or have worked with the same company in the past

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