have the social media followers and likes lost the trust ?

recently a scandal came to light in india where the celebrities , media companies , media people and politicians have bought likes , followers on social media platforms

the mechanism is based on various methods – some by humans , re-tweets and then machine bots

the platforms have something known as influencers – people who claim to have a lot of followers and can make sure that all their followers can be re-directed to your product or website or whatever else you are marketing

in india alone , there are close to 100 such companies who can give you a social media credence or acceptance from fake likes , followers

some celebrities are known to charge an exorbitant amount for a social media post

but the question now is ..

now that such scandals are out in the open .. do you really want to buy such influences.. is their credibility going down ?

are they really legal ?

1 Comment

  • dimplepinto

    I follow some influencers and i know they are genuine they dont give reviews just because they are paid …and people are wise to know when there is a product placement and the review is just a salebility gimmick or when its truely their opinion .

    So the question is does the credibility of that influencer go down if they are doing a paid promotion.? ..at the end of the day its a job they are doing and making money never hurt anybody so its how to look at it .
    And mind you making you tube videos or being an influencer is a full time job its hard work .

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