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how analytics helped increase the profits of big basket – the online grocer
big basket is a grocery delivery service – you can order from the app or the website – items that you would like to be delivered at your doorstep within 2 – 3 days
initially , they used to deliver the goods in tempos – which are basically miniature trucks . the mileage of these vehicles would be in the range of 15 – 20 kms per litre of petrol.
there would be the need for two or three people to deliver the orders – the driver and two helpers to pick up the orders and deliver at the door step
then they must have studied the costs of the delivery and the tempos were replaced with bikes and the bike driver would deliver the order in smaller portable bags . the amount of deliveries with the bike would be the same as the tempos
here is the list of cost savings
- now you need 1 person instead of 3
- the bike gives a mileage of 40 – 50 kms per litre instead of 15 – 20 kms for the tempo – so the fuel is saved
- so , a lot of savings , which results in an increased profit.