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advertising and marketing your business in the social media age
In the olden days, the all powerful medium was:
and advertising was expensive too
• first you had to go to a decent ad agency, which would design your ad
• then pay the medium (newspaper, radio, tv , billboards ) a huge amount to run your ads
• hope and pray that the ads would be read / heard / seen by people to have a good product recall.
• and pay for research company for getting the product recall results (e.g. Nielsen Media,
now a google company)
These days, you can reach people on one of the social media platforms like
• google Ad words
• you Tube
at a very low cost – maybe 10 cents (1 US dollar is 100 cents) and that too , only when someone clicks on your ad.
facebook has 2.2 billion active users (as of May 2020) and in various demographics, age groups and countries
you can target based on
• age group
and you get a very detailed report of how effective your advertising was.
but you need to be patient – you will not get an instant reward – it takes time and money to develop this.
you will definitely need a good website with a good hosting plan. link this website or one of it’s pages to the ad.