small business

how to get in the mind of the customers with innovative advertising

if you are from india , you will recall a brand called amul - it is from the white revolution…

5 years ago

the no. 1 rule in marketing ..

you could spend a lot of money on creating a brand ... but what do you do if you don't…

5 years ago

how has the new generation of indian business houses changed them …

godrej was traditionally into appliances , locks , soaps and suds , the new generation came in and godrej diversified…

5 years ago

why you should start a business

as an employee , your equation is : income minus taxes = expenses as a business owner , your equation…

5 years ago

the apple business model

create an ecosystem ( i-phone , watch ) and then keep expanding services around it (apple tv , music ,…

5 years ago

Strategy vs TacticS

Most Stanford students fail this challenge. Here's what we can learn from their mistakes. You’re a student in a Stanford…

5 years ago

how to scale up your business model and build a passive income source

let's say you like to walk dogs and can do it after your regular day job .. but you are…

5 years ago

a question smart business people always ask before getting into something ..

what is the downside for this ? what is the lowest amount of risk involved ? how can we minimize…

5 years ago

the biggest mistake that startups make …

a lot of businesses experts say that this is the biggest mistake that startups make …. not charging the customer…

5 years ago

hospitality , travel industry to cut a lot of jobs

a lot of airlines in the usa - american airlines , delta , united are negotiating with unions to cut…

5 years ago