the secrets to being a great salesperson , as per marc cuban

marc cuban is a billionaire and the current owner of a portfolio of companies as well as the owner of the basketball franchise – dallas mavericks

according to him , the key to being a successful salesperson is : knowing and understanding your customer’s needs and then designing your solution around it – put yourself in your customer’s shoes

in order to do that, though, you need to be qualified, prepared, and able to come up with the best solution.

the last thing you want is for your customers to say that you oversold or that you under delivered.

he learned that selling was about creating value for customers instead of just convincing them he had a great product.