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do you always want to buy the cheapest ?
here is a question for you …
do you always want to buy the cheapest product / service ?
what if the other company / consultant / product is a little bit more expensive but it takes care of it’s employees by paying them better ?
would you rather have a service from surly employees or happy employees ?
do you want your money to make a difference in the world ?
if yes , you would not pay for the cheapest service .. you would also look at the feedback of that service