small business

time to incorporate marketing at the beginning of your business idea

most companies are now doing this .. think of the customer experience and work backwards .. including the marketing in…

6 years ago

what separates the successful from the not so successful … its tenacity / perseverance

rockefeller is said to have said : i do not think that there is any other quality so essential to…

6 years ago

would you like a truly free life – not tied to any office ?

how would you like to be free from a physical location - no daily office commute , work from a…

6 years ago

how to get in the mind of the customers with innovative advertising

if you are from india , you will recall a brand called amul - it is from the white revolution…

6 years ago

the no. 1 rule in marketing ..

you could spend a lot of money on creating a brand ... but what do you do if you don't…

6 years ago

how has the new generation of indian business houses changed them …

godrej was traditionally into appliances , locks , soaps and suds , the new generation came in and godrej diversified…

6 years ago

why you should start a business

as an employee , your equation is : income minus taxes = expenses as a business owner , your equation…

6 years ago

the apple business model

create an ecosystem ( i-phone , watch ) and then keep expanding services around it (apple tv , music ,…

6 years ago

Strategy vs TacticS

Most Stanford students fail this challenge. Here's what we can learn from their mistakes. You’re a student in a Stanford…

6 years ago

how to scale up your business model and build a passive income source

let's say you like to walk dogs and can do it after your regular day job .. but you are…

6 years ago