the secret to success according to the ceo of youtube

it is : being true to yourself

″[It’s] the most salient thing, and this is actually advice I give to people [asking], ‘What is the secret sauce of being a successful creator on the platform?’ It really is just being true to yourself,” he said.

“I wish somebody had given me that advice early in my career, because nothing rings more true.”

Neal Mohan was hired to lead Google’s display advertising business in 2008, then moved to YouTube seven years later as chief product officer. He took the reins as CEO in 2023

The experience at YouTube, Mohan said, taught him about the value of authenticity. By his estimation, the most successful creators on YouTube are transparent about their real lives and show their personalities in videos.