choose a business field that you are passionate about
consider the consumer’s primary motivators – pain and pleasure – try and remove the pain points
improve an idea that already exists
model a proven winner but add your own unique touch
network and affiliate with other companies
change the niche and the market
Don’t mix business with pleasure. One of you will go — either you or the…
overconfidence is when we overvalue our expertise or abilities. Confidence doesn’t immediately raise red flags,…